Work Samples

My portfolio includes work from a variety of industries, including healthcare, pharmaceuticals, sports, politics and business. It includes news stories, feature stories, press releases, internal newsletters, investor letters and marketing collateral.

Here are some of my samples:

Mercy Medical Associates Eastwick Fact Sheet

Mercy Fitzgerald Hospital Hand Therapy Services Flyer

FitzHerald – Summer 2009

Mercy Fitzgerald Hospital Free Athletic Screenings Press Release

“It’s expensive but worth it, parents say” – Times of Trenton (NJ), June 2008

“A Better Bright Idea” – Worcester (MA) Telegram & Gazette, December 2002

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ABOUT ME

I am a native of Chicago, but have lived on the East Coast for almost 20 years. After spending nearly two years helping a start-up pharmaceutical company develop messaging and marketing strategy that ultimately led to a value-adding merger with Sanofi-Pasteur, I am now helping The AmeriHealth Mercy Family of Companies share its stories of improving access to the health care system.

In May 2011, I completed my Master's Degree in Communication Management from Temple University. My Master's Thesis was an examination of how physicians can use Social Media not only as a marketing tool, but as a means to improve patient outcomes. I also have a Bachelor's Degree in Journalism from Boston University and more than a decade of professional writing experience.

My related interests are in messaging and framing in politics and in the use of social media platforms (including blogs similar to this one) by the healthcare industry to engage patients directly, drive them to healthcare providers and make them more educated consumers when they do so. I find this field particularly rewarding and hope to remain in it.

Twitter Feed

RT @nickdawson: Last #HCSM thought as always: Let’s all go out and do something to improve a patient’s experience this week! Great chat!… 2 weeks ago
T3 You need lots of $$ to set up infrastructure, and then you still need system to coordinate w/ patient's other HCPs. Not easy. #hcsm 2 weeks ago
T3 Problem is, as @hjluks points out, they still have a ways to go, esp. outside of large health care systems. #hcsm 2 weeks ago
T3 EMRs are designed to make delivery and coordination of health care more efficient, which in theory should improve patient outcomes. #hcsm 2 weeks ago
@AnnePolta @melissatizon @CIHRCafe_hfx @ChronicPainGPS Great idea, but won't happen. It would deprive their publishers of revenue. #hcsm 2 weeks ago

Disclaimer

Thank you for visiting On Message. Unless otherwise indicated, all opinions contained here are those of the blog author and do not reflect those of any other organization or individual. All images contained here are used under the Fair Use doctrine of United States Copyright Law. All company logos and other trademarked items displayed here are the registered trademarks of the indicated entities. I do not claim to own those trademarks. All information here is subject to change.

On Message