Study: Majority Think Voicing Opinions on Social Media Can Influence Brand Business Decisions
August 18, 2011 1 Comment
ROI Research is out with a study that confirms what plenty of business and communication leaders have been saying for years: Social Media influences consumer buying decisions.
According to the study, 52% of respondents strongly or somewhat agree that expressing opinions on Social Media can influence business decisions made by companies and brands. MediaPost’s Jack Loechner documents the more detailed findings. Here are some highlights of what products the study found consumers discussed on Social Media:
* 74% of respondents who purchase entertainment products discuss them on social networks
* 53% follow travel companies/brands on social networking sites for coupons/discounts
* 43% follow electronics companies on social networking sites for offers to win “points” or online currency redeemable for products
* 42% discuss automobiles on social networking sites to compare prices
* 32% have made a sports-related product purchase as a result of seeing something posted on a social network
Fortunately, most businesses of any size are catching on. While not every business should use Social Media in exactly the same way, it’s where the customers are, even increasingly older ones.