September 26, 2011 2 Comments
Last night, on the weekly Health Communication Social Media tweetchat, one of the discussion topics was the impact of the increased proliferation of smartphones in regards to health communication. If it is an opportunity, how can hospitals and providers tap into it? If it is a potential problem, what can they do about it?
I take the former view. With 54% of all mobile phone sales in the U.S. now being for smartphones, hospitals and healthcare providers need to become smartphone-friendly.
They don’t necessarily need to go out and develop their own apps for smartphones, though that’s something they should consider if they find it is the best way to reach their patients. But hospitals and larger medical practices should, as a start, build smartphone-optimized versions of their websites.
I’ve been a smartphone user for a few years now. If I’m away from my computer, it makes it relatively easy to look up information online. But websites that are not smartphone-optimized take a long time to load and are difficult to view on smartphone screens. You may also not be able to use all the features of the website on your smartphone.
I can read the New York Times in a smartphone-friendly format. Why shouldn’t I be able to get information on hospitals or healthcare providers the same way?
I understand that, especially in these difficult economic times, this may be beyond the budget of smaller practices. And even if they could financially afford it, it may not make business sense if its customers/patients don’t use smartphones heavily. After all, any business purchase decision has to provide some kind of a return.
But the larger practices, hospitals and healthcare systems that serve large numbers of people should do this. For them, it does not require that large of an investment. And it would help them better reach a public that will only increase its usage of smartphones.
What do you think?