Hello world!
September 6, 2010 1 Comment
Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!
A blog about communication strategies, tactics, products and issues
September 6, 2010 1 Comment
Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!
Filed under Uncategorized
I am a native of Chicago, but have lived on the East Coast for almost 20 years. After spending nearly two years helping a start-up pharmaceutical company develop messaging and marketing strategy that ultimately led to a value-adding merger with Sanofi-Pasteur, I am now helping The AmeriHealth Mercy Family of Companies share its stories of improving access to the health care system.
In May 2011, I completed my Master's Degree in Communication Management from Temple University. My Master's Thesis was an examination of how physicians can use Social Media not only as a marketing tool, but as a means to improve patient outcomes. I also have a Bachelor's Degree in Journalism from Boston University and more than a decade of professional writing experience.
My related interests are in messaging and framing in politics and in the use of social media platforms (including blogs similar to this one) by the healthcare industry to engage patients directly, drive them to healthcare providers and make them more educated consumers when they do so. I find this field particularly rewarding and hope to remain in it.
Hi, this is a comment.
To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.